Our story
Upcycled & Pure by Nature
Our philosophy blends upcycled beauty, ethical science, and real sustainability
We believe that natural cosmetics should be effective, and that environmental ethics must be embedded in every drop.
Driven by values, guided by purpose
At I&S – Yes We Care, everything we create starts with intention. From ingredient sourcing to final formulation, we unite sustainability, science and ethics to shape the future of beauty. We believe cosmetics should nourish more than just skin — they should respect ecosystems, honor transparency, and leave a lighter footprint on the planet.
Our commitment to innovation and responsibility defines each formula, each package, and every step of our process.
What goes into our products reflects what we stand for
Upcycled Ingredients
Giving new life to food waste in skincare formulas.
Vegan & Cruelty-Free
No animal testing or ingredients, ever.
Science-Backed
Innovative formulas powered by natural actives.
Zero Waste Ethos
Designed for circular beauty with minimal impact.
Founder and driving force behind – I&S Yes We Care
Sonia Cudrig
I&S – Yes We Care was born from a passion for sustainable innovation in skincare. From our values to our vision, we’re dedicated to building a conscious, circular future where beauty respects both people and the planet.
How innovation meets responsibility
We formulate every product with upcycled ingredients sourced from responsible supply chains. But innovation goes further: our lab near Venice develops science-backed formulas that combine antioxidant-rich actives with broad-spectrum protection against UVA, UVB, infrared, and blue light.
Unlike traditional sun filters, we use next-generation ingredients that are effective yet reef-safe, and free from endocrine disruptors. Every decision we make — from sourcing to SPF strategy — balances visible results with environmental responsibility, reducing both waste and carbon impact without compromise.
Read more about us
Our skin is constantly exposed to UV rays, pollution, and environmental stressors. Finding a sunscreen that offers reliable protection—without compromising...
Why Does Sunscreen Stain Clothes—And What Can You Do About It? Ever pulled your favorite white shirt out of the...
In today’s sun care, performance and purity must coexist. At I&S We Care, we formulate aloe vera-based sunscreens that unite...
Let’s redefine natural beauty — together
Join us in building a future where cosmetics are clean, conscious, and circular. Whether you’re discovering our products for the first time or want to know more — we’re here to help.
